Liam.
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Liam Fallen

Who Does This Guy Think He Is?

Liam Fallen

Hey, I'm Liam Fallen.

You already know I'm the guy who cuts through the marketing fluff and gets straight to what works. But what you might not know is that before I was shaking things up in the SEO world, I had a few other interesting gigs.

As a kid, I played for a Premier League youth team. And let's just say, we weren't too shabby—we went unbeaten for three years. Some call it talent, others might call it sheer luck (I'll let you decide).

While I didn't end up in the big leagues, I did end up diving into criminology at university. Yep, from football fields to studying crime—because why not keep life interesting?

After my criminology days, I found myself working for Shelter UK, a homeless charity. That experience taught me the value of empathy, advocacy, and just how far a little bit of kindness can go in making a difference.

These days, I'm all about helping marketers level up their game. Whether it's through my MostlyMarketing community, I'm here to make marketing more fun and effective.

My Approach to Marketing

  • Know your audience
  • Don't take yourself too seriously
  • Always leave room for a bit of fun (and sarcasm)
  • Blend strategy with a bit of heart

Proof I Can Be Professional (Sometimes).

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Skills That Pay the Bills.

SEO

Turning websites from 'invisible' to 'unmissable' with SEO strategies that actually work. Whether it's audits, on-page optimization, or making sense of Google's mood swings, I get your site where it belongs—front and center.

Community

I run MostlyMarketing, a Slack group where smart marketers gather to share ideas, swap stories, and maybe, just maybe, learn something useful. It's like a professional group chat, minus the fluff and empty 'likes.' If you're not in, you're missing the good stuff.

If You're Still Reading…

Things that make me proud:

  • Annoying my wife (Basically art)
  • Ricky Gervais told me I was funny
  • Solving crime documentaries before the narrator.
  • Making my wife and daughter laugh at my dad jokes.

Things that make me happy:

  • When people enjoy my LinkedIn content
  • Seeing the MostlyMarketing community grow
  • When I plug a USB stick in the right way first time
  • Getting away with using a meme in a serious meeting

Think We'd Get Along?

Yes, I'm in. No, I give up.