How Technical SEO works
It all starts with an audit to find where your website is failing.
Gather all of that audit data and analyse for solutions.
Present recommendations based on the data collected.
Enjoy the success, your users will thank you for it too.
If you care about user experience - hire me.
I'm a Technical SEO that does UX better than most UX professionals. I'm trusted by some of the best in the business including Monday.com, LeoVegas, SurferSEO and ItsNiceThat.
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Be the best at what you do without having to worry about your website.
Take back control of your website's performance.
I'll give you the tools you need to create a framework for continuous improvement.
what is technical seo
What is Technical SEO?
Technical SEO is all about making sure that your website follows best practices.
That includes how it looks, what pages are available, how fast it loads on mobile devices and other factors.
If you aren't following these guidelines to improve user experience, your business may not rank high on search engines, such as Google. You must also understand how search engines crawl and index your site.
This is a very complex process that takes years of experience to master. Even then, it's difficult for SEOs (and their clients) to track the impact of changes made to improve performance.
Technical SEO is a methodology for improving website performance by auditing and optimising websites from an engineering perspective. Technical SEO is a part of the larger concept of search engine optimisation.
What does this mean?
By having the technical side of your website optimised, you also improve user experience, enhancing your website's rankings in SERPs. A website shouldn't just look good.
If it's visually pleasing and has excellent navigation for mobile devices but loads too slowly - that's a problem that needs to be solved.
The more complicated a website is from an engineering standpoint, the less likely Google will find and index its pages.
That's why you need to make sure your site loads as quickly as possible while still providing an excellent user experience on desktop and mobile devices alike.
Technical SEO isn't just about optimising your website for search engines; it's about optimising for your users too.
This is why it's important to consider technical SEO as a part of your overall online marketing strategy.
There's no point running ad campaigns to drive visitors to a landing page that's slow to load and forces users to leave before interacting with your content.
For Google and other search engines to find, index, and rank your site well in the SERPS - you need to be aware that they have their set criteria that must be met.
Following technical SEO best practices and ensuring your website is easy to use and navigate may help your rankings.
If you're a business owner with a website, it's imperative that you don't ignore technical SEO best practices if you want to rank well for competitive keywords.
That's why we need to make sure our websites are easy to use and navigate as possible by following Technical SEO best practices.
Even though this can take time and resources - your users will thank you for it.
I have never audited a website and found nothing wrong with it.
There's always something to improve when you're constantly changing things and adding new content. I think that's the reason I enjoy doing audits so much.
For example, if you're using a CMS like WordPress as a platform for your website, you might use plugins. If you're using an SEO plugin to optimise your content for search engines, it'll be taking care of many things, but not everything.
It might seem like technical SEO has nothing to do with your content strategy. However, you can have the best content in the world, but it's useless if it's never read because users leave before the page has loaded.
You may even have broken redirects or formatting issues; a widespread problem is a piece of content not being responsive across all devices - contributing to a bad user experience.
Also, most technical issues are below the surface, which is why most businesses don't think they need a technical SEO until it's too late.
Anyone can use popular tools to run audits, but it's essential to have an expert help you interpret that data and prioritise changes based on importance. If you're relying on tools like SEMrush and Ahrefs to give you pointers, you could be missing even more significant problems that may not show up in these tools.
These tools also forget to consider user experience; for example, I've seen websites with very high-performance scores but poor navigation and structure. And if your website is slow, it could also be costing you money, causing potential customers to leave your website before purchasing your products or services.