Technical SEO

Technical SEO Adventure

You’re here because you want to be sure your website is firing on all cylinders. I get it.

“Our website looks fine on my device, Liam!”

Stop and give your head a wobble.

The only device that matters is the one that your customers are using.

Just because it works on your iPhone 4 and loads in 26 seconds, that doesn’t automatically mean your customers are receiving the same terrible experience too.

If you think your website is perfect, please don’t hire me.

Fact: I have never been hired and audited a perfect website, not once.

100 score in google lighthouse
Here’s one I made earlier.

Technical SEO Services

Performance

Performance is a big deal right now; with Core Web Vitals recently rolling out, it’s not only important to improve the performance of your website – It’s vital.

User Experience

User experience is essential for a website. Therefore, every decision made for a website should be made with a user front and centre.

Migrations

Site migrations should only be performed with the help of an expert technical SEO. An unsuccessful migration can result in a loss of rankings.

Penalty Recovery

Penalty recovery is a thorough process. First, it involves finding the cause and secondly, dealing with the negative impact on rankings.

Duplicate Content

Duplicate content between internal pages should always be avoided. Canonical tags are a great way to deal with this problem.

Technical SEO Audit

Technical SEO audits are used to analyse a website to find technical problems slowing down a website and its growth.

SEO Consultant

SEO Consultants help businesses plan, strategize and execute optimizations to improve rankings, boost conversions and reach new audiences.

Competitor Analysis

Competitor analysis is analyzing a competitors website to search for opportunities that enable a business to gain an advantage.

Image Optimization

Image optimizations contribute to faster load times, smaller file sizes and the overall performance of a website. Lazy-loading is a good technique.

Structured Data Markup

Structured data gives search engines a clue of what the page is about, giving them a better understanding of what the website represents.

Backlink Analysis

Backlink analysis is an audit of a websites backlink profile. This analysis is a great way to search for toxic backlinks and look for new opportunities.

META Data Analysis

META data analysis is a great way to spot opportunities to improve your CTR. As a result, your META title and description both show up in search engines.

Code Bloat Analysis

Code bloat analysis is often overlooked. It involves analyzing your codebase to remove unused CSS and JavaScript promoting faster loading times.

Index Bloat

Index bloat is when a website has too many low-quality pages indexed. Quality always beats quantity when it comes to content.

SSL Certificate

SSL certificates secure the data exchanged between two systems. Therefore, every website should have an SSL certificate by default.

You’re one step away from hiring me


What is Technical SEO?

Technical SEO is all about making sure that your website follows best practices. That includes how it looks, what pages are available, how fast it loads and many other factors.

If you aren’t following these guidelines to improve user experience, your business may not rank high on search engines, such as Google. You must also understand how search engines crawl and index your site.

This can be a very complex process that takes years of experience to master. Even then, it’s difficult for SEOs (and their clients) to track the impact of changes.

By having the technical side of your website optimized, you also improve user experience, enhancing your website’s rankings in SERPs.
A website shouldn’t just look good.

If it’s visually pleasing and has excellent navigation for mobile devices but loads too slowly – that’s a problem that needs to be solved.

The more complicated a website is from an engineering standpoint, the less likely Google will find and index its pages.

That’s why you need to make sure your site loads as quickly as possible while still providing an excellent user experience on desktop and mobile devices alike.

Technical SEO isn’t just about optimizing your website for search engines; it’s about optimizing for your users too.

This is why it’s important to consider technical SEO as a part of your overall online marketing strategy.

There’s no point in running ad campaigns to drive visitors to a landing page that’s slow to load and forces users to leave before interacting with your content.

For Google and other search engines to find, index, and rank your site well in the SERPS – you need to be aware that they have their set criteria that must be met.

Following technical SEO best practices and ensuring your website is easy to use and navigate may help your rankings.

If you’re a business owner with a website, you mustn’t ignore technical SEO best practices if you want to rank well for competitive keywords.

That’s why we need to make sure our websites are easy to use and navigate as possible by following Technical SEO best practices.

Even though this can take time and resources – your users will thank you for it.

I have never audited a website and found nothing wrong with it.

There’s always something to improve when you’re constantly changing things and adding new content.

I think that’s the reason I enjoy doing audits so much.
For example, if you’re using a CMS like WordPress as a platform for your website, you might use plugins.

If you’re using an SEO plugin to optimize your content for search engines, it’ll be taking care of many things, but not everything.

It might seem like technical SEO has nothing to do with your content strategy.

However, you can have the best content in the world, but it’s useless if it’s never read because users leave before the page has loaded.

You may even have broken redirects or formatting issues; a widespread problem is a piece of content not being responsive across all devices – contributing to a bad user experience.

Also, most technical issues are below the surface, which is why most businesses don’t think they need a technical SEO until it’s too late.

Anyone can use popular tools to run audits, but it’s essential to have an expert help you interpret that data and prioritize changes based on importance.

If you’re relying on tools like SEMrush and Ahrefs to give you pointers, you could be missing even more significant problems that may not show up in these tools.

These tools also forget to consider user experience; for example, I’ve seen websites with very high-performance scores but poor navigation and structure.

And if your website is slow, it could also be costing you money, causing potential customers to leave your website before purchasing your products or services.