Hiring a technical SEO can be an excellent investment for your business, but you should only hire one if you know what they do.
In this article, I will discuss the benefits of hiring a technical SEO and how to find the right person for your needs.
Hiring a technical SEO can be beneficial for your business because they can identify and fix any issues with your site that could cause it not to rank well in search engines.
They also know how Google crawls sites, so if there is an issue that impacts crawling and indexing, they will find it.
What should you look for when hiring a technical SEO?
It would be best to look for someone who has experience in the industry and can communicate well with clients and work independently.
You want your technical SEO to have a lot of knowledge about what they are doing, so you get the most value from hiring them and don’t need to micro-manage their work.
What skills should a technical SEO have?
Technical SEO requires skills and experience in several areas.
- Understanding of indexing and crawling.
- Knowledge about SEO best practices.
- Experience using industry tools (Screaming Frog, SEMrush, Google Search Console etc.)
- Experience with international SEO.
- Knowledge of Schema markup.
What should I look out for in a tech SEO?
You want to find somebody who understands SEO and can optimise content and pages for search engines.
You also want someone with experience working with technical issues such as crawling, indexing or any potential conflicts between pages.
They should also have experience in site migrations, especially when it comes time to updating/redirecting from one URL location onto another.
How much should you pay for a technical SEO?
Technical SEO freelancers cost anywhere from $50 to a few hundred dollars per hour.
The average hourly rate for technical SEO freelancers is about $100/hour, but this can vary depending on the experience of your potential hire and their location.
They might even provide other services you didn’t know you needed, and it’s worth spending extra time scoping the project before it begins so you are confident no stone is left unturned.
It’s also a good idea to ask if they can provide a maintenance service or help you with continuous improvements.
When you create more content and your website grows, there’s a chance it will introduce new technical problems.
Is technical SEO worth investing in for a small business?
If you’re a small business, you might not have the budget to hire a technical SEO, and it’s not always a good idea to hire someone you can afford over someone you need.
However, if your business is growing and has an established website with more than 100 pages of content, then it’s worth investing in hiring someone who can help optimise the more technical side of SEO.
What are some questions you should ask before making a decision?
- How much experience does this person or company offer?
- What type(s) of services do they provide that would be relevant/helpful based on what you’re looking at doing now?
- Do their rates seem reasonable and reflect their experience?
These factors may vary depending on how large a project is, but these considerations apply broadly across all projects.
When is the best time to hire a technical SEO?
If you’re in the process of designing or developing your website, you should have already hired a technical SEO.
A common mistake is hiring after the website has already launched.
“What if I already have a website?”
If you already have a website and notice that it’s not ranking, or the traffic has dropped significantly, you may need to have your website analysed.
It may also make sense when there has recently been a change in how search engines work.
That could include algorithm updates, which may penalise sites with performance problems, poor user experience or using shady tactics to rank higher in search results.
If any of these factors apply, then hiring technical SEO would likely benefit your website and your business.
Will they audit my website?
Yes, they will audit your website and make recommendations for improvements.
They may also provide you with a list of changes that need implementing to improve search engine rankings.
They won’t do the work themselves.
They’ll tell you what needs optimising.
Will they write content?
No, a technical SEO doesn’t write content.
They will audit your content and recommend improvements to your content, and may even instruct you to remove some low-quality pages.
How will they deliver your recommendations?
The technical SEO will provide you with a list of recommendations on how to improve your site’s performance.
They may also be able to offer suggestions on what types of content should go live and when.
They’ll then work closely in tandem with the marketing team, developers and the person responsible for executing these changes as quickly as possible.
How can I get the most from my Technical SEO?
It is essential not only to hire someone who has experience but also to be a good fit for your business culture.
You should also ensure that the developers are on board with implementing changes.
A common occurrence is developers pushing back on fixes and not being implemented fast enough, which creates a huge bottleneck.