How to use Reddit to grow an audience

Liam Fallen

Finding a way to efficiently grow an audience can be a daunting task for any startup. Luckily for many burgeoning startups, the internet provides a nearly infinite number of opportunities to reach new customers and potential buyers. Reddit is one such platform that might help you foster a community and grow your audience exponentially.

There are a few ways you can start using Reddit to grow your startup.

One approach is by starting a conversation in the appropriate subreddits about your product or service; however, if it resembles any form of marketing, you’ll most likely get downvoted and reported for spamming.

What can you do on Reddit?

There are a few things you can do on Reddit.

Reddit is a community website.

You can browse the site, post comments, and interact with others.

Users can share a variety of content on Reddit.

You can create a subreddit that’s dedicated to your product or service.

This is a great way to get your startup more exposure.

If most of the subreddits related to your business are already taken, which is most likely the case, unless you’re launching something original and/or niche.

How to use Reddit for marketing

Reddit is a social site. Therefore, if you want to use Reddit as a marketing channel, you will want to make sure that you target the right subreddits and be social.

Reddit has many subreddits. Each subreddit is a community that is dedicated to a particular topic.

There can be many subreddits that are dedicated to your product or service.

You can post a link related to your business or startup in these subreddits and market your products or services to your target audience.

However, Redditors don’t like to feel like they are being marketed to, so you’ll have to get creative.

Here are a couple of practical Reddit marketing strategies that you can try.

Buy a Subreddit

Yes, did you know that people buy and sell subreddits?

Create a list of subreddits with communities that match your product or service.

Once you have compiled a list, you can start reaching out to the moderators; make sure you personalise your messages so they don’t seem automated.

Don’t put the price you’re willing to pay in your initial message; only mention that you are open to negotiating. This will ensure you get more responses.

Once you have established communication, talk about how passionate you are about that particular niche and why you want to take over from them, it’s best not to approach it as a business looking to spam the community.

This works best with smaller communities of less than 10,000 members.

Buy a Reddit account.

Google your target keywords and add ‘Reddit’ to the end of your search.

Click on the top two results and find the top comments on those posts.

Message the account owners and offer to buy their account; again, don’t mention the price in your initial message.

If you’re successful in your negotiations, once you’ve bought the account, you’ll want to edit the top comment to include a link to your product or service, ensuring it looks natural.

That means when people search for your main keyword and append ‘Reddit’ onto the end, they’ll likely find your business mentioned in the top comment.

This works because many people add this word onto their Google searches to find opinions and reviews on products or services.


In conclusion, you can use Reddit to grow your audience in two ways:

1) Become a moderator of the communities you want to target by buying a subreddit

2) buy an account and edit the top comment to point visitors to your product or service

Disclaimer: It’s up to you to abide by the Reddit TOS. I am not encouraging or condoning breaking the TOS.