How to Learn Technical SEO.

Liam Fallen

The best way to learn technical SEO for practical learners is to learn by doing.

Why is this aimed at practical learners?

I’m a practical learner myself, and I know reading 50 books and trying to remember everything doesn’t work for everyone, including me.

Let’s start with some objection handling.

A phrase I hear a lot is: “Can I be a technical SEO if I’m not very technical?”

The answer is always yes!

You don’t have to avoid technical SEO because it’s too technical for you. I believe everyone can do it, even if you like pineapple on pizza.

You know that saying when you bought some new running trainers in January and said “This is the year I will get fit!” and you talk to your friend who’s been running marathons for years and they say:

“Everybody started somewhere. You have to be consistent.”

Well, for once, they might be right.

If you want to learn Tech SEO, you can’t throw your keyboard at the wall when you get stuck.

You will always get stuck at some point.

I was working on a project recently, and I was stuck.

I was doing that thing you do when you tilt your head, like when you try and talk to your dog and they understand nothing.

Every time you find yourself stuck, it’s a chance to learn something new.

Now would be a good time to sip your coffee. It’s probably getting cold.

You don’t need to pay for a course.


The only time you have to pay for a course is if I’m selling it to you.

Some people offer to teach you something in a short amount of time for only a tiny investment; they mainly roll-up free resources into a course wrapped in personal branding and sales tactics.

You don’t need to invest in a course.

Although…

You don’t need to avoid courses.

If your agency has a training budget, get your boss to dip into it.

Note: In the coming months, I will be releasing hostages; I mean, I’ll be releasing more free content to help you learn tech SEO.

If you know how to click your bookmark icon, click it to avoid getting bad luck for the next 9 minutes.

Start small.

What do I mean by starting small?

Starting small is creating your little blog.

You can use WordPress.

Don’t overcomplicate it, keep it simple, or don’t. It’s up to you.

Once you have a blog created, don’t just leave it empty like that carton of milk you finish and put back in the fridge.

Write some content; you don’t have to write the script for your second favourite film. You should have some content on there for testing.

Once you’ve finished with your website and you’re over 46% happy with how it looks, you’re ready to move onto the next stage.

Why have I created stages like it’s Britains got Technical SEO?

Check if you have coffee left in your cup and it’s not too cold, take a sip, read on.

I got 99 tools, but I’ll only recommend one.

One second, let me make tea.

Okay, back.

If you think you have problems now, wait until you’ve audited a few websites.

You can use many tools for auditing websites; for the sake of simplicity, we will start with Screaming Frog.

One of the tools I always recommend people start with is Screaming Frog, it’s enough to let you dip your toe in the water, and it’s free up to 500 URLs.

I know I said add some content above, but you’re on your own if you’ve gone over 500 URLs.

Paste your URL into SF and run some audits, have a click around and try to understand the data.

Bounce between Screaming Frog and their documentation; learning to read documentation will be an essential skill to develop.

You’re on your own


Well, this isn’t entirely true. I’m sure you have a cat or something.

What I mean by this is that you need to work things out for yourself.

I could have written this article with step-by-step instructions and screenshots detailing the whole journey.

I didn’t do that, if you’re going to become good at this, you need to become curious and inquisitive.

It would help if you unleashed your inner detective.

Get comfortable not knowing what you’re doing.

There’s going to be many times where you question yourself and wonder whether you can learn technical SEO.

The difference between becoming a technical SEO and not is sticking with it, even if you feel like you don’t know what you’re doing.

Embrace problems.

Welcome them into your life like your neighbours’ dog that constantly jumps the fence and runs at you.

Problems are great.

Enjoy finding problems, every problem is a chance to find a solution, and every solution contributes to a healthier website.

Think like Sherlock, except your crime scene is a website, and you don’t have a sidekick called doctor Watson.

The internet is a playground for technical SEO

Every website is an opportunity to learn something new, and what I mean by that is becoming a technical SEO will forever ruin the internet for you.

You know it becomes a problem when you start unconsciously auditing random websites.

Instead of browsing the internet as you usually would, take the opportunity to start looking for ways to improve websites.

Is that the time already?

Let me stretch for a second.

Okay, where were we?

Right.

The end of the road.

What do I want you to take from this article?


It would be best if you fixed the fence to stop your neighbours’ dog from jumping over.

If that qualifies as a joke, then, jokes aside:

The best way to learn technical SEO is to get out there, audit websites, find problems, and create solutions.

You’re not going to learn technical SEO reading book after book wishing the next page in the book was a 404.

You need to learn proactively.

About Liam Fallen

Liam Fallen is a Google, SEMrush and MOZ certified Technical SEO Consultant with 7+ years of experience in development and marketing which he combines to improve the performance and user experience of his clients' websites like Monday.com, LeoVegas UK brands and SurferSEO.

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