How to buy and sell websites

Liam Fallen

Online business is a booming industry, and it may be time to add to your portfolio. Websites can be purchased and sold. Many sites offer sites for sale, such as Flippa and Empire Flippers.

Buying and selling websites can be a lucrative business. The best way to start is by finding out what the site you are interested in is worth, including its traffic, revenue, backlinks, and other crucial details. Once you have that information, decide if the website can grow into something more valuable over time. If so, buy it! If not, look elsewhere for your next purchase.

It is always good to compare the website you are buying to the competition. If the site is selling for a higher price than comparable websites, you may want to reconsider buying it.

You can use Flippa to sell your website. Create a free account on Flippa, and list your website for sale. You can also list websites you no longer want to use or want to sell so you can reinvest in other projects.

There are two approaches to buying a website.

1) Buy a website, grow it, flip it.

This is great if you have a background in marketing and improving websites through SEO, PPC, Content marketing and other forms of digital marketing.

You’ll likely know how to analyse a website and domain to see what it’s worth and its potential.

You will also know that doing keyword research and looking for more potential opportunities to grow traffic and increase conversions will give you an idea of the potential value of the website.

Once you’ve analysed and audited the website, you can make an offer or make a bid if you’re using a website like Flippa.

If you’re looking for handpicked websites, you’ll also want to check Empire Flippers, where you can find websites generating significant income.

When you’ve bought a website, it’s a great idea to have a target price that you want to flip it for and work to grow the website to that valuation.

If you miss your target or the valuation goes down, you can always sell it on again earlier than planned.

The best thing about Flippa is that you can buy websites already monetised.

This means that you don’t have to worry about getting the traffic or generating the income, and you can focus on growing the website.

2) Buy a website, grow it, generate income.

This is probably the most common way to buy a website and make money from it.

This method is excellent if you have a lot of time investing in it and looking for something easy to scale.

The best thing about this method is that it’s pretty easy to generate an income from a website you buy and grow if you’re dedicated and take the time to learn.

If the website has a product or service that is easy to scale, like a SAAS business, then using sites like AppSumo to establish a customer base is a potential strategy to support growth.

When growing a website, you have to consider the following:

  • Do you have the time to learn how to run a website?
  • What skills or experience do you have?
  • Where is your target audience?
  • How will you grow it?
  • Is there a need for your product or service?
  • What potential problems will you face?
  • Will you need to hire employees or freelancers?
  • What is your generated income target?
  • Do you have the income to invest?
  • How will you monetise it?


In conclusion, there are several considerations to consider when buying and selling websites. First, the website should generate an income that exceeds maintaining it. Second, you should consider your risk appetite. Third, there is a process of due diligence before acquiring a website. Fourth, a good business plan is necessary before buying or selling a website. Fifth, you need to budget for unexpected expenses.